Consumption

THE society of consumption since the advent of television was in sum already existing as the cinema, radio and the press media, building an architecture of global integration, which currently generates targeted ways to create a new social behavior called consumerism defined by the Real Academia Espanola as: trend immoderate to acquire, spend or consume goodswhich are not always required. In the world of the consumer society which integrate 1728 million people, whose 28% of the world population (242 million) live in United States (estimated to 2010). Only Americans watch television almost 5 hours a day, at the same time that the use of cell phone and the Internet to watch videos by users has increased, according to a study on the use of these three devices in the United States conducted by Nielsen (2009) market research company. What verifies that no doubt television is the medium that has greater power of conviction in what refers to the decision by buying a product. And although United States is identified by the consumerist lifestyle and style waiting that only arrive the weekend, to go to the mall (malls) in order to acquire products that are fashionable now are: clothes brand, shoes, electronics, among others. Long term this activity take the society to be integrated as part of individualism selfish beings, as if from a young age, are not an individual developing limits regarding the amount of things that can be purchased, in the future this will grow as a person who is unknown limits and therefore is ended as part of a company of citizens merely addition.